Wrigley's Cool Air chewing gum

Wrigley's Cool Air is a well-known brand of chewing gum specifically marketed for its intense minty freshness and cooling sensation. The brand originated under the Wm. Wrigley Jr. Company, a historic American confectionery giant founded in Chicago in 1891. Over the years, the brand expanded globally, becoming a staple in Southeast Asian markets like Vietnam, where it is frequently manufactured to serve the regional demand.

In 2008, Mars, Incorporated acquired the Wrigley company in a landmark deal, eventually merging the segments into Mars Wrigley. As of 2026, the brand remains under the ultimate ownership of Mars, Incorporated, an American multinational corporation. Mars continues to manage the production and distribution of Cool Air through its extensive network of global facilities, maintaining its position as a leader in the global gum and confectionery industry.