Mainland Buttersoft 100% Pure Butter

Mainland is a premium dairy brand that traces its heritage back to New Zealand. Its Buttersoft range is specifically known for providing a spreadable texture whilst remaining 100% pure butter, avoiding the use of vegetable oils often found in blends.

The brand was originally established by Peter McCormack in 1954 in Dunedin, New Zealand. Today, Mainland remains an iconic Kiwi brand, sourced and manufactured in New Zealand, where the temperate climate and grass-fed dairy systems contribute to its distinct flavor profile. It is widely distributed across the Oceania region, including Australia and Southeast Asia.

Ownership of the brand lies with Fonterra Co-operative Group, a multinational dairy co-operative owned by thousands of New Zealand farming families. As one of the largest dairy exporters in the world, Fonterra manages the brand's production and global distribution, ensuring it maintains its association with high-quality New Zealand dairy craftsmanship.