Albert Heijn Puur & Eerlijk Medjoul Dadels

The product shown is a container of Medjoul Dates under the 'Puur & Eerlijk' (now often branded as AH Biologisch) label from Albert Heijn. Albert Heijn is the largest supermarket chain in the Netherlands, originally founded in 1887. The dates themselves are a natural fruit product, and according to the label, they are sourced from Israel.

While the brand is a private label owned by Royal Ahold Delhaize N.V., the product is part of their organic and sustainable range. Ahold Delhaize is a major international food retail group headquartered in the Netherlands, formed by the merger of Ahold and the Belgian Delhaize Group. The company manages various local brands globally, with Albert Heijn serving as the primary retail brand in the Dutch market.