Lotus Cars

Lotus is a storied British automotive brand renowned for its lightweight sports cars and racing heritage. Founded in 1948 by Colin Chapman, the brand became legendary for its 'simplify then add lightness' philosophy, which dominated Formula 1 and consumer performance markets. The brand's headquarters and primary sports car manufacturing remain in Hethel, United Kingdom.

In recent years, the brand has undergone a massive transformation under the ownership of Geely Holding Group. While the traditional combustion-engine sports cars like the Emira are still produced in England, the brand's shift toward luxury electric vehicles has expanded production. The Eletre SUV and Emeya sedan are manufactured in a state-of-the-art facility in Wuhan, China. This strategic move combined British design and engineering with Chinese manufacturing scale and battery technology expertise.

Today, Lotus operates as part of a global conglomerate, aiming to transition into a fully electric luxury brand by 2028. The ownership structure reflects a joint venture mainly between Geely and Etika Automotive, ensuring the brand has the capital needed to compete in the high-end EV market while retaining its British identity.