Sisi fruit drink

Sisi is a long-standing Dutch brand of fruit-flavored soft drinks, originally introduced in the middle of the 20th century. The brand name itself is derived from the 'Si-Si' (yes-yes) marketing concept and has become a staple in the Dutch beverage market, known particularly for its orange-flavored variety, Sisi Orange.

Historically, the brand was part of the Vrumona portfolio, which is a significant Dutch beverage manufacturer. Vrumona was established in Bunnik, Netherlands, and has produced Sisi for several decades. Today, the brand remains under the ultimate ownership of the Heineken N.V. group, which acquired Vrumona as its soft drink subsidiary. While primarily focused on the Benelux market, the product's identity remains deeply rooted in Dutch consumer culture.