Squishmallows Prince the Pug plush

Squishmallows are a popular line of plush toys first launched in 2017. This specific character, Prince the Pug, is part of the original squad and features the brand's signature marshmallow-like soft texture and rounded shape. The brand has become a global phenomenon, known for collectible characters each with their own unique name and personality backstory.

Originally created by the California-based company Kelly Toys Holdings, LLC (Kellytoy), the brand saw explosive growth through social media trends. In 2019, Kellytoy was acquired by Jazwares, a leading global toy company. Jazwares itself is a subsidiary of Alleghany Corporation, which was subsequently acquired by the massive conglomerate Berkshire Hathaway in late 2022. Today, Squishmallows are manufactured primarily in China and Vietnam to meet global demand, while the brand's creative and strategic direction remains headquartered in the United States.