Nipper the RCA Dog plush

Nipper is the name of the Jack Russell Terrier-mix mascot famous for being the subject of the painting 'His Master's Voice.' This iconic image, showing a dog listening to a phonograph, became one of the most recognized marketing logos in history, representing various gramophone and recording brands including RCA, Victor, and HMV.

The plush version of Nipper was primarily used for promotional purposes and retail merchandise throughout the 20th century. While the brand originated in the United Kingdom, ownership of the trademark and associated mascot merchandise is now split globally. In the United States, the RCA trademark is currently owned by Technicolor SA (now known as Vantiva), while the 'His Master's Voice' imagery and NIpper personality are managed by various entities depending on the region.

Manufacturing of these plush toys has historically occurred in multiple locations, including the United States and various outsourced facilities in Asia to satisfy promotional demands. As a heritage brand, Nipper remains a classic symbol of audio technology history and is a highly sought-after collectible item.