The Laughing Cow (La Vache Qui Rit) cheese wedges

The Laughing Cow, known in French as La Vache Qui Rit, is one of the world's most iconic spreadable cheese brands. Originating in France shortly after World War I, the product was revolutionized by Leon Bel, who developed a method for melting cheese to create a shelf-stable, individually wrapped portion. The famous red cow logo was designed by illustrator Benjamin Rabier and has since become a global symbol of the brand.

Today, the product is manufactured in numerous countries across the globe to meet regional demand, including France, the United States, Vietnam, and several North African locations. The brand stays relevant through its unique combination of processed cheeses like Comté or Emmental and its distinctive foil-wrapped triangular packaging.

Ownership remains within the Bel Group (Groupe Bel), a family-owned multinational that has steered the brand's international expansion for over a century. Headquartered in Suresnes, France, the company continues to focus on healthy snacking and sustainable dairy practices as they expand their portfolio into the mid-2020s and beyond.