La Vaca que Ríe (The Laughing Cow) cheese spread

La Vaca que Ríe, known internationally as The Laughing Cow, is one of the most iconic cheese brands in the world. It was created in France in 1921 by Léon Bel, who revolutionized the dairy industry by developing a process for melting cheese and packaging it in individual triangular portions wrapped in aluminum foil. The brand's mascot, a cheerful red cow with earrings, was designed by illustrator Benjamin Rabier and has remained a global symbol for over a century.

Today, the brand is the crown jewel of the Groupe Bel, a multinational food company headquartered in Suresnes, France. While the brand originated and is still heavily produced in the Jura region of France, its global popularity has led to manufacturing facilities in multiple countries to serve local markets including Spain, the United States, and several North African countries. The brand continues to focus on convenient dairy snacks, including the popular 'Pik & Croq' (Palitos) breadstick and cheese dip combinations.