Poppy Playtime

Poppy Playtime is a popular survival horror video game franchise created by the independent American studio Mob Entertainment. The series, which debuted in 2021, centers around a former employee of a fictional toy manufacturing company, Playtime Co., who returns to the abandoned factory to investigate the disappearance of the staff, only to be hunted by giant, sentient toys like Huggy Wuggy and Mommy Long Legs.

While the intellectual property was conceived and developed in the United States, its massive global success has led to a wide array of physical merchandise, including plush toys and clothing, which are manufactured in multiple locations worldwide, particularly in China. The brand remains under the private ownership of its original creators, who continue to expand the franchise through new game chapters and licensing deals.