Boni Selection facial tissues

Boni Selection is a prominent private-label brand belonging to the Colruyt Group, a leading Belgian retail corporation. The brand was established to provide a unified identity for the group's mid-range products across its various supermarket chains, including Colruyt, OKay, and Spar.

Manufacturing of Boni Selection products, such as these facial tissues, typically occurs across multiple countries within the European Union to optimize supply chains and accessibility. Specifically for paper products like tissues, manufacturing is often contracted to specialized paper mills in countries like Belgium, France, or Germany. The brand is strictly managed by the Colruyt Group, which maintains full control over quality standards and product development from its headquarters in Halle, Belgium.