Native Body Wash

Native is a popular personal care brand known for its commitment to clean ingredients and cruelty-free practices. Originally founded in San Francisco, the brand gained significant traction by offering effective alternatives to traditional personal care products, focusing on aluminum-free deodorants before expanding into body washes, hair care, and sunscreens. The product shown features bilingual English and French labeling, which is characteristic of goods distributed in the Canadian market.

Native was originally started by Moiz Ali in 2015 as a direct-to-consumer startup. Due to its rapid growth and strong brand loyalty, it was acquired by the multinational consumer goods giant Procter & Gamble (P&G) in 2017. Today, Native operates as a subsidiary of P&G, benefiting from their global supply chain while maintaining its boutique brand identity. Most Native products are manufactured in the United States to ensure quality control and adhere to the brand's specific formulation standards.