Sheep Inc Merino Wool Sweater

Brand Heritage and Concept

Sheep Inc was founded in 2019 with a disruptive mission to address the fashion industry's environmental impact. The brand gained international attention for its 'Sheep Included' program, which assigns a real sheep on a New Zealand farm to every customer, allowing them to track the life of the animal through an NFC-enabled tag sewn into the garment. This initiative connects consumers directly with the source of their material, promoting a level of transparency rarely seen in the apparel sector.

Manufacturing and Sourcing

The production process is a cross-continental collaboration focused on quality and sustainability. The raw material consists of ultra-fine Merino wool sourced from regenerative farms in New Zealand. This wool is then transported to Northern Italy, where it is spun into 'Cashwool' yarn at a mill powered by 100% renewable energy. The final sweaters are knitted using advanced zero-waste 3D-knitting technology, which eliminates off-cut waste and ensures high durability. Each garment includes a hand-finished touch, specifically the signature yellow hand-stitched detailing on the back.

Ownership and Sustainability Model

Sheep Inc is operated by Sheep Included Ltd, a company headquartered in London. The brand is independently owned and has positioned itself as the world's first carbon-negative fashion label. By investing 5% of its revenue into vetted biodiversity and carbon sequestration projects, the company mitigates the carbon footprint of each product ten times over. The strategy focuses on longevity and repairability, offering a lifetime guarantee to ensure that their products remain in use and out of landfills.