Lay's MAX Naturel potato chips

Lay's is one of the world's most iconic snack brands, originally founded in the United States in 1932 by Herman Lay. The brand became a global powerhouse following a merger with Frito in 1961 and its subsequent acquisition by PepsiCo in 1965.

The 'Max' variant, known for its deep ridges and intense crunch, is produced in various regional facilities to serve local markets quickly and efficiently. For products found in the French and European markets, manufacturing typically occurs in countries like France, Belgium, or the Netherlands, utilizing locally sourced potatoes.

Today, Lay's is a crown jewel of PepsiCo's Frito-Lay North America and PepsiCo International divisions. The parent company, PepsiCo, is headquartered in Purchase, New York, and remains the ultimate owner of the brand, managing its extensive global distribution and localized branding strategies.