Prodent Cool Mint toothpaste

Prodent is a well-established oral care brand that has been a household name in the Netherlands for decades. Known for its distinctive red smile logo, the brand focuses on cavity protection and fresh breath. Specifically, the Cool Mint variant pictured provides 24-hour protection against sugar acids, which are a primary cause of tooth decay.

While the brand has deep roots in the Dutch market, it is currently owned by Unilever. Manufacturing for European markets is largely centralized in specialized facilities, with many toothpaste products produced in France or other European sites to serve the Benelux region. As part of Unilever’s portfolio, Prodent benefits from extensive research and development in dental hygiene and frequently updates its packaging to emphasize sustainability, such as using recyclable plastic tubes.