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Soubry is Belgium's most iconic pasta brand, with a history dating back to 1921 when it was founded by Joseph Soubry in Roeselare. The company initially focused on chicory but quickly diversified into pasta and flour production, becoming the market leader in the Belgian region. The 'Volkoren' range represents their whole wheat offerings, emphasizing high fiber content and nutritional value.
The brand remains a prominent family-owned enterprise, managed by the Soubry family over several generations. Manufacturing takes place primarily at their specialized production facilities in Roeselare, Belgium, where they oversee the entire process from grain selection and milling to the final packaging of the pasta products. Soubry is recognized for its vertical integration, operating its own semolina mills to ensure consistent quality control across its product lines.
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