Zonnatura Rooibos Tea

Zonnatura is a prominent Dutch brand specializing in organic and natural food products. The product shown is a Rooibos tea, marketed under the 'Follow the Sun' campaign, which highlights the South African origin of the rooibos herb. While the ingredients are sourced from South Africa, the final packaging and distribution are managed within Europe.

Founded in the Netherlands in 1954, Zonnatura was a pioneer in the health food movement. Over the decades, it became part of larger corporate structures to expand its reach. Today, it is part of the Ecotone group (formerly Wessanen), a leader in organic and vegetarian food products across Europe. Ecotone focuses on biodiversity and sustainable production, which is reflected in the brand's current marketing and QR code initiatives.