Jumbo Zoute Pretzels & Sticks

Jumbo Zoute Pretzels & Sticks is a private-label savory snack product offered by the Dutch supermarket chain Jumbo. Originally founded as a wholesale business in 1921 by Johan van Eerd in Veghel, the brand has evolved into the second-largest grocery retailer in the Netherlands. These pretzels and sticks are part of their house-brand portfolio, which focuses on providing high-quality alternatives to national brands at a competitive price point.

The manufacturing of this product takes place within the Netherlands, catering specifically to the regional market preferences for salty snacks. Jumbo remains a family-owned enterprise, managed by the Van Eerd family, who have overseen its massive expansion through the acquisition of other chains like Super de Boer and C1000. Under the ultimate ownership of the Van Eerd Group (Jumbo Groep Holding B.V.), the brand continues to emphasize a customer-centric '7 Certainties' philosophy, ensuring its place as a staple in Dutch households.