Made O'Meter
Discover where a brand or product originates
ERU is a historic Dutch heritage brand specializing in the production of high-quality cheese spreads. Founded in the early 20th century in the city of Woerden, the company has grown from a local family business into an international player in the dairy sector. The brand is particularly well-known for its iconic ERU Goudkuipje, which has been a staple in Dutch households for generations.
While the company has expanded its reaching globally, its core manufacturing and operations remain concentrated in The Netherlands, leveraging the country's strong dairy industry expertise. The brand maintains a commitment to traditional recipes while innovating for modern consumer tastes.
ERU is owned by the Ruijs family through their holding company. Unlike many other food brands that have been acquired by large multinational conglomerates, ERU remains one of the few significant independent family-owned companies in the Dutch food industry, operating under the formal name Koninklijke ERU (Royal ERU).
Report a bug/Feedback
disclaimer
poweredBy