Lotto sportswear and footwear

Lotto is an iconic Italian sports brand with a rich heritage in tennis and football. Founded in the 1970s, the brand quickly became a staple in the professional sports world, known for its distinctive double-diamond logo representing two overlapping sports fields. Today, it remains a globally recognized name in performance gear and lifestyle fashion.

While the brand's creative and strategic soul remains rooted in Italy, the manufacturing of Lotto products is decentralized across a global network of partners. This multi-country production model allows the brand to serve international markets efficiently. Ownership of the brand is currently shared through a licensing model, with the WHP Global group playing a major role in its international expansion and intellectual property management.