Picnic Mini Crackers

Picnic Mini Crackers are a private-label snack product from Picnic, an innovative online-only supermarket founded in the Netherlands in 2015. Growing rapidly across Europe, the brand represents a shift toward digital-first grocery retail models. The crackers are primarily produced in the Netherlands, maintaining a close supply chain for the brand's core markets.

Owned by Picnic Technologies B.V., the brand focuses on efficient delivery and sustainable logistics. While private-label products under the Picnic brand are developed specifically for their platform, the ultimate ownership remains with the founders and a consortium of investors, keeping the brand's strategic headquarters and operations based in Amsterdam.