Elite Namas Instant Coffee

Elite Namas is one of Israel's most iconic coffee brands, recognized by its classic red packaging and Hebrew labeling. The brand was founded in the 1950s by the Elite company, which became a staple in Israeli household culture. It is primarily produced in Israel by the Strauss Group, which merged with Elite to form one of the country's largest food corporations.

Today, the brand remains under the ownership of the Strauss Group, a major international food and beverage company headquartered in Petah Tikva, Israel. While the coffee beans are sourced globally from regions like South America and Africa, the final processing and packaging are centered in Israel to maintain the brand's specific flavor profile and cultural heritage.