Sol & Mar Vino de Licor Moscatel de Alejandría

Sol & Mar is a private label brand created by the German supermarket giant Lidl. The brand was established to offer customers a taste of the Mediterranean, specifically focusing on traditional Spanish and Portuguese flavors including olives, serrano ham, and regional wines. Although the brand concept originated in Germany through Lidl's corporate strategy, the products themselves are sourced directly from suppliers in Southern Europe to ensure authenticity.

This specific Moscatel de Alejandría is produced and bottled in the Valencia region of Spain, holding a Protected Designation of Origin (DOP) status. As a private label, the ultimate ownership lies with the Schwarz Group, which is the parent company of Lidl. The Schwarz Group is one of the largest retailers in the world and remains a privately held German multinational.