Easy washing powder

Easy is a well-established brand of laundry detergent and household cleaning products primarily serving the Egyptian and Middle Eastern markets. It is known for providing effective cleaning solutions at accessible price points, competing with both local and international detergent brands.

The product is manufactured in Egypt by the International Company for Modern Industries, which manages the production cycle from formulation to packaging. Over the years, the brand has expanded its portfolio to include various laundry formats, such as powders and gels, designed to meet regional consumer preferences and water conditions.

The brand is owned by the International Company for Modern Industries (Easy Group), an Egyptian conglomerate specialized in the manufacturing of household and personal care products. The company remains a significant player in the Egyptian manufacturing sector, focusing on domestic distribution and exports to neighboring countries.