PLUS IJsthee Groene Thee Citroen

PLUS IJsthee Groene Thee Citroen is a private-label iced tea offered by the Dutch supermarket cooperative PLUS. As a house brand product, it is specifically developed to provide a high-quality, value-focused alternative to major name brands. This specific variant features green tea extract flavored with lemon, and is marketed as being non-carbonated ('koolzuurvrij') and carrying the Fairtrade certification for its tea sourcing.

Manufacturing for PLUS private label products typically occurs within the Netherlands to ensure supply chain efficiency and freshness for its domestic stores. The brand is managed as part of the PLUS retail cooperative, which maintains a strong presence across the Dutch market through its independent entrepreneurs.

In terms of ownership, PLUS is part of PLUS Retail B.V. Following a significant merger in early 2022, PLUS merged with Coop (another major Dutch retailer) to form a new combined cooperative. The headquarters for the ultimate owner, PLUS Retail, is located in Utrecht, Netherlands. This structure ensures that the brand remains under Dutch control and focused on the preferences of Dutch consumers.