Made O'Meter
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Jumbo Kipdijfiletblokjes are a fresh food product produced for Jumbo Supermarkten, one of the leading supermarket chains in the Netherlands. The product consists of free-range chicken thigh pieces, indicated by the 'Scharrelkip' label and the 'Beter Leven' (Better Life) 1-star certification from the Dutch Dierenbescherming (Animal Protection Society).
The brand originated in the Netherlands, specifically in Veghel, where the Van Eerd family transformed a grocery wholesale business into the modern Jumbo retail empire. As a private label product, it is primarily manufactured and packaged within the Netherlands to ensure freshness and support local supply chains, often highlighted by the 'Van Dichtbij' (From Nearby) logo on the packaging. The brand remains under the ultimate ownership of the Van Eerd family through Jumbo Group Holding B.V.
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