Lidl Neo Sandwich Biscuits

Neo is a well-known sandwich biscuit brand exclusively sold and owned by the international discount retailer Lidl. These cookies, featuring a creamy filling between two cocoa-flavored biscuits, are widely recognized as a private-label alternative to the popular Oreo brand.

Originally developed for the European market, Neo cookies are manufactured for Lidl through a network of contract food producers. While production locations can vary depending on the specific region, the majority are produced in Germany and the Netherlands to serve the European market. As a private-label product, the brand does not operate as an independent company but is fully integrated into Lidl's global supply chain and quality control systems. Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany, remains the ultimate owner and distributor of the brand across its thousands of stores worldwide.