New Covent Garden Soup

New Covent Garden Soup Co. was a pioneer in the fresh chilled soup category, launching in the late 1980s. The brand was founded on the philosophy of creating soups that taste like they were made in a home kitchen, using high-quality vegetables and stock rather than the heavy processing and additives typical of canned alternatives.

Over the decades, the brand became a staple of British supermarkets, changing the landscape of the convenience food sector by moving soup from the ambient aisle to the refrigerator. While the brand has seen several corporate ownership changes, its production facilities and brand identity remain deeply rooted in the United Kingdom.

Today, the brand is owned by the Hain Daniels Group, which is the UK-based arm of the American food giant The Hain Celestial Group. Under this ownership, the brand continues to focus on seasonal recipes and fresh ingredients, maintaining its position as one of the most recognized fresh soup brands in the UK market.