Stavland Tomatpuré

Stavland is a private label brand primarily retailing in Norway through the Reitangruppen supermarket chains like REMA 1000. This tomato puré (tomato paste) is a kitchen staple used for sauces and cooking. While the brand is Norwegian in identity and ownership, the product is often manufactured in regions with high tomato production, such as Italy or Turkey, and packaged for the Norwegian market. The brand focuses on providing affordable, everyday pantry items for Scandinavian consumers.

The brand is owned by the Reitan Group, one of the largest retail conglomerates in the Nordic region. The packaging features the 'Nøkkelhullet' (Keyhole) symbol, which is a common health-oriented labeling system in Sweden, Denmark, and Norway designed to help shoppers choose healthier food options within a category.