Action Bath Bomb

This product is a bath bomb, a popular personal care item used for enhancing the bathing experience with scent and fizz. Based on the label information, particularly the distributor address 'Perenmarkt 15, Zwaag' and the web address, this is a private-label product specifically created for Action, a leading European non-food discount retailer.

While the brand origin is rooted in the Netherlands, where Action was founded in 1993, the manufacturing of this specific product takes place in the People's Republic of China (P.R.C.), as indicated on the packaging label ('Made in P.R.C.'). The product is distributed across Action's vast retail network in Europe. Action remains under the ultimate ownership of 3i Group plc, a British multinational private equity and venture capital company, which has fueled the brand's rapid international expansion.