madeometer

Made O'Meter

Discover where a brand or product originates

PizzaExpress Pizza

ownerPizzaExpress Group (owned by Cain International and a consortium of investors) (United Kingdom)
originUnited Kingdom
manufacturedPrimarily in United Kingdom, but also produced in other locations

PizzaExpress is an iconic British restaurant group that has significantly shaped the casual dining landscape in the United Kingdom since the mid-1960s. Founded by Peter Boizot after he returned from Italy with a passion for authentic pizza, the brand opened its first location in Wardour Street, London. Over the decades, it has expanded from a boutique pizzeria into a global hospitality brand known for its distinctive open kitchens and blue-striped branding.

While the brand is most famous for its international chain of restaurants, it also maintains a substantial 'Cook at Home' retail range. These products, which include chilled pizzas and the famous PizzaExpress salad dressings, are primarily manufactured in the United Kingdom to serve the domestic grocery market. The manufacturing process often involves collaborations with specialist food production facilities to maintain the quality and recipe standards established in their restaurant kitchens.

Ownership of the brand has transitioned several times, reflecting its status as a high-value asset in the food industry. After being owned by various private equity firms and the Chinese group Hony Capital, the company underwent a financial restructuring in 2020. It is currently owned by a group of bondholders led by Triton Partners, ensuring the brand remains headquartered and managed within the UK as it continues its international and retail expansion.

disclaimer

poweredBy