Naturis Probiotic Drink

Naturis is a specialized brand of health-focused dairy products, most notably its range of probiotic yogurt drinks. The brand is a private label owned by the German discount supermarket giant Lidl. These products are designed to compete with major probiotic brands by offering similar digestive health benefits at a lower price point.

Because Naturis is a private label for Lidl, it is manufactured by various third-party dairy processors across Europe depending on the local market and supply chain efficiency. While the brand concept is German, the physical production often takes place in various countries where Lidl operates. The ultimate ownership remains with the Schwarz Group, which is one of the world's largest retail organisations, headquartered in Neckarsulm, Baden-Württemberg, Germany.