Everlast hoodie

Everlast is an iconic American brand that has been a global leader in the design, manufacturing, and licensing of boxing, mixed martial arts, and fitness equipment, as well as apparel and footwear. Founded in 1910 by Jacob Golomb in the Bronx, New York, the company originally started as a swimwear manufacturer before transitioning into boxing gear. Today, Everlast products are manufactured in multiple countries across Asia and South America to meet global demand.

The brand's ownership has changed hands several times in the 21st century. In 2007, Everlast Worldwide Inc. was acquired by the British retail giant Sports Direct International (now Frasers Group). Under the ownership of Frasers Group, Everlast has expanded its footprint further into the mainstream sportswear and lifestyle market, leveraging its rich heritage in combat sports while becoming a staple in consumer sports apparel.