HandOfBlood Knabe Malz

Knabe Malz is a non-alcoholic malt beverage created through a collaboration between the famous German YouTuber and influencer Maximilian 'HandOfBlood' Knabe and the Spandauer Bierkombinat. Launched in 2024, the product is part of a trend of influencer-led consumer goods in the German market. The brand leans heavily into 'HandOfBlood's' online persona and his connection to the Spandau district of Berlin.

The product is brewed and canned in Germany, adhering to local beverage production standards. While it is marketed under the Spandauer Bierkombinat umbrella—a brand dedicated to Berlin's culture—the actual production and bottling are handled by established regional brewing facilities to ensure high quality and distribution efficiency. Ownership remains with the creators and their respective management and production entities.