Amstel Pilsener beer

Amstel is a historic Dutch beer brand named after the Amstel River in Amsterdam. Founded in 1870, the brand quickly became known for its quality pilsner and innovative brewing techniques. Today, it is one of the most recognized beer labels globally, exported to over 100 countries. While its heart remains in the Netherlands, it is brewed under license in several other countries to meet local demand.

The brand's ownership transitioned in 1968 when it was acquired by Heineken N.V. Since then, Amstel has been a key part of the Heineken portfolio, benefiting from its global distribution network. The ultimate owner, Heineken, is headquartered in Amsterdam, maintaining the brand's deep Dutch heritage while operating as one of the world's largest brewing corporations into 2026 and beyond.