Livera Lingerie

Livera is a prominent Dutch lingerie brand and retail chain with a history dating back to 1968. Originally founded in the Netherlands, it has grown into a specialized retailer known for offering a wide range of lingerie, sleepwear, and swimwear, catering primarily to the European market. The brand focuses on providing comfort and style for women of all shapes and sizes.

While the brand's design and strategic operations are rooted in Europe, the production of Livera's garments takes place across multiple countries, including manufacturing hubs in Asia and Eastern Europe, which is standard for large-scale apparel retailers. Ownership of the brand has changed hands over the decades; it was once part of the Dutch Intres group but is now owned by the French lingerie giant, Groupe Chantelle.

Under the umbrella of Groupe Chantelle, Livera benefits from the extensive design heritage and global supply chain of its French parent company. This partnership has allowed Livera to maintain its local Dutch identity while leveraging international expertise in textiles and retail technology to ensure high-quality standards across its collections.