Made O'Meter
Discover where a brand or product originates
Seabrook Crisps is a historic British snack brand founded in 1945 by Charles Brook in Bradford, West Yorkshire. The brand's unique name reportedly stems from a clerical error at a photo-processing shop where the founder's name, 'C. Brook', was misread as 'Seabrook'. The company is credited with being the first to introduce crinkle-cut crisps to the United Kingdom in the 1950s and was a pioneer in using sunflower oil for frying in 1980.
For over seven decades, Seabrook remained a family-owned business deeply rooted in Yorkshire. In 2015, the firm underwent a management buyout supported by LDC (the private equity arm of Lloyds Banking Group). In October 2018, the brand was acquired by Calbee UK, a subsidiary of the Japanese snack conglomerate Calbee Inc.
Today, the products are primarily manufactured at the company's historic site in Bradford, which recently saw significant investment to increase capacity. The brand maintains a commitment to quality by sourcing most of its potatoes from farms located within 50 miles of its Yorkshire facility and utilizing sea salt in its seasoning.
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