Peijnenburg Naturel gingerbread

Peijnenburg is a household name in the Netherlands, famous for its traditional gingerbread, known locally as ontbijtkoek. The brand's history dates back to 1883 when Harry Peijnenburg started a bakery in Geldrop. Over the decades, it evolved from a local craft bakery into a national leader in the ginger cake market. The product is primarily manufactured in the Netherlands, specifically at their long-standing production facility in Geldrop, ensuring the authenticity of the recipe remains intact.

In terms of corporate ownership, Peijnenburg's journey has seen several transitions. For many years, it was part of the Dutch food group Gilde Buy Out Partners before being acquired by the Belgian company Lotus Bakeries in 2006. As of 2026, Lotus Bakeries remains the ultimate owner. This acquisition allowed Peijnenburg to leverage Lotus’s extensive European distribution network while maintaining its unique Dutch brand identity and focus on the traditional 'gingerbread' market segment.