Paulaner Spezi Cola Mix

Paulaner Spezi is a classic German soft drink that combines the flavors of cola and orange juice. Originally part of a collaborative branding history in Southern Germany, the brand name 'Spezi' was initially trademarked by the Riegele brewery in Augsburg in 1956. Paulaner, a major Munich-based brewery, entered a licensing agreement or 'coexistence' arrangement with Riegele decades ago to produce its own version under the 'Paulaner Spezi' name.

The product is primarily manufactured in Germany, distributed widely across Central Europe. Despite the dual-brand history of the Spezi name, Paulaner's version has become one of the most recognizable soda brands in Germany, independent of their famous beer production. The brand remains under the ultimate ownership of the Paulaner Brewery Group, headquartered in Munich, which manages a diverse portfolio of beverages.