POLAR eyewear sunglasses

POLAR is a renowned Italian eyewear brand founded in 1993 in the Belluno eyewear district, the heart of Italian sunglass craftsmanship. The brand is famous for its polarized lens technology and contemporary designs that blend fashion with functional eye protection. POLAR started as a family-run enterprise under the company Poloptic, specializing in high-quality optical solutions. Over the decades, it has expanded its presence globally while maintaining its Italian design heritage. While the brand emphasizes its Italian origins and design 'concept', production for mass-market collections may occur both in Italy and specialized facilities abroad to meet global demand. Today, the brand remains under the management of its original founding group, Poloptic S.r.l., which oversees the design, production, and distribution of their various optical and sunglass collections.