Kruidvat Body Lotion

Kruidvat is a prominent Dutch retail pharmacy and drugstore chain. This specific product is part of their private label range, which includes a wide variety of personal care items such as body lotions and hygiene products. The brand was originally founded in the Netherlands in 1975 by the De Rijcke family.

Today, Kruidvat is owned by A.S. Watson Group, which is the world's largest health and beauty retail group. A.S. Watson is a subsidiary of the multinational conglomerate CK Hutchison Holdings. While the corporate ownership has shifted to an international level, Kruidvat remains a foundational Dutch brand with manufacturing for its private labels predominantly occurring within Europe, specifically in the Netherlands to serve its local markets.