Nature's Variety Healthy Grains with Chicken cat food

Nature's Variety is a high-end pet food brand that emphasizes natural ingredients and deboned meat. While the brand was originally born in the United States, its European presence—often visible in Spanish markets as shown here—is managed through a partnership with the Barcelona-based company Affinity Petcare. This collaboration led to the rebranding of certain regional lines (formerly True Instinct) under the Nature's Variety global identity.

Today, the brand is part of the extensive portfolio of Affinity Petcare, which is itself owned by Agrolimen, a major Spanish multinational conglomerate. Products sold in the European market are predominantly manufactured in Spain at Affinity's specialized pet nutrition facilities, though the brand maintains its legacy of formulations that prioritize high-quality protein and digestibility for cats and dogs.