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Discover where a brand or product originates

UGG Australia sheepskin boots

ownerDeckers Outdoor Corporation (USA)
originUnited States
manufacturedMultiple countries (primarily China, Vietnam, Cambodia, and the Philippines)

UGG is a globally recognized lifestyle brand most famous for its iconic sheepskin boots. While the style originated in Australia and New Zealand as a generic term for sheepskin footwear used by surfers, the specific 'UGG Australia' brand seen here was popularized by Brian Smith in Southern California during the late 1970s. Smith founded UGG Holdings Inc. to market these boots to the American market.

In 1995, the brand was acquired by Deckers Outdoor Corporation. Since this acquisition, the brand has transitioned from a niche coastal product to a global luxury fashion staple. Although its name includes 'Australia,' the majority of genuine UGG products by Deckers are manufactured in Asia, specifically in China, Vietnam, Cambodia, and the Philippines, rather than Australia. The brand remains headquartered in the United States and continues to expand into apparel and home goods.

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