Jollyes Pet Supplies

Jollyes is one of the United Kingdom's largest specialist pet food and accessory retailers. Founded in 1971, the company began as a single store in Enfield and has since expanded significantly across the UK. The brand is known for providing a wide range of pet products, including its own-label food and treats, as well as offering services like grooming and veterinary clinics in many of its locations.

While the company is headquartered in the UK, its product range is sourced from a variety of global suppliers. Many of its specialized pet foods and accessories are produced in the UK to maintain quality standards, while other hard goods and accessories are sourced internationally. The brand has maintained a strong identity as a value-oriented pet superstore that caters to diverse animal needs from dogs and cats to small mammals and reptiles.

Ownership of Jollyes has transitioned through private equity hands as it has scaled. In early 2024, the investment firm TDR Capital acquired a majority stake in the business from Kudu Investments. This acquisition was aimed at accelerating the brand's store expansion program and enhancing its digital capabilities, ensuring Jollyes remains a competitive force in the British pet retail market.