Belle France Miel de Fleurs liqude

Belle France is a private label brand primarily associated with the Francap distribution group in France. The product shown is a Liquid Flower Honey (Miel de Fleurs liquide). While the brand evokes French imagery, honey under this label is typically sourced from both EU and non-EU countries to ensure consistent supply and competitive pricing. The brand serves as a value-oriented option for various independent grocery chains across France and some international markets. It is ultimately managed by Francap, a major purchasing cooperative that supports independent retailers against larger supermarket conglomerates.