Action Moon Boots

This product consists of a pair of winter 'Moon Boot' style shoes sold by the discount retailer Action. The packaging indicates a price of €44.99 and features a label consistent with Action's private label footwear inventory in the Netherlands.

Action, founded in 1993 in Enkhuizen, Netherlands, is a fast-growing international non-food discounter. While the company is Dutch by origin, the manufacturing of its lifestyle and apparel products, including these boots, is largely outsourced to factories in Asia, primarily China, to maintain low price points. Since 2011, the brand has been under the ultimate ownership of the British private equity firm 3i Group plc, which has overseen its expansion across Europe.