Made O'Meter
Discover where a brand or product originates
Craft is a major global player in the food and beverage industry, which originated as part of the broader Kraft General Foods portfolio in the United States. Historically, the brand can trace its roots back to James L. Kraft, who started a cheese-delivery business in Chicago in 1903. Over time, the company expanded through mergers and acquisitions, becoming a household name synonymous with comfort foods and pantry staples.
In contemporary terms, the 'Craft' portfolio is often associated with products manufactured across various global facilities to meet regional demand. Following the major corporate split in 2012 and subsequent mergers, the brand's legacy is primarily managed by The Kraft Heinz Company, headquartered in the United States. Manufacturing occurs in multiple countries, including the USA, Canada, and various European and Asian nations, depending on the specific product line and target market.
The ultimate owner, The Kraft Heinz Company, was formed by the 2015 merger of Kraft Foods Group and H.J. Heinz Holding Corporation. This mega-merger was backed by Berkshire Hathaway and 3G Capital, creating one of the largest food and beverage organizations in the world. Today, the company focuses on a wide array of categories, including condiments, sauces, cheese, and dairy products, maintaining a leadership position through a mix of heritage branding and modern supply chain logistics.
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