Axe Gold Temptation deodorant bodyspray

Axe (known as Lynx in the UK, Ireland, Australia, and New Zealand) is a brand of male grooming products owned by the British multinational company Unilever. The brand was first launched in France in 1983 by Unilever, inspired by another of their brands, Fabergé. Since its inception, Axe has grown from a single fragrance into a global leader in male-targeted body sprays, deodorants, and shower gels.

While the brand originated in France, manufacturing today occurs in multiple countries across Europe, Asia, and the Americas to serve local markets efficiently. In Europe, production is often centralized in major facilities such as those in the UK or Germany. Unilever, the ultimate owner, is a British-based global consumer goods giant headquartered in London. The company maintains a massive portfolio of brands and operates with a focus on sustainability and global market dominance.