Náš Kraj Hořčice Kremžská

Náš Kraj is a private label brand owned by the international retail giant Lidl, specifically tailored for the Czech market to highlight local flavors and traditional recipes. The name 'Náš Kraj' translates to 'Our Region,' reflecting the brand's positioning as a provider of locally-sourced or traditionally-inspired products.

This specific product is 'Hořčice Kremžská' (Kremž mustard), a popular variety in Central Europe characterized by its coarse texture and slightly sweet, spicy profile derived from dark mustard seeds. It is produced locally within the Czech Republic for Lidl’s domestic stores. Ownership of the brand rests with the Schwarz Group, a German multi-national retail group that operates Lidl and Kaufland, making it one of the largest retail entities in the world.