Geographical Norway fleece jacket

Geographical Norway is a brand known for its outdoor and athletic apparel, characterized by its distinctive use of flags (notably the Norwegian flag) and expedition-themed patches. Despite the name and imagery suggesting a Scandinavian heritage, the brand is actually of French origin.

The brand was established in 2005 by the French company Artextyl. It focuses on functional and stylish winter wear, including parkas, fleece jackets, and softshells, designed for cold weather conditions. The manufacturing of their products predominantly takes place in multiple locations globally, including China and other garment manufacturing hubs across Asia, to maintain competitive pricing.

Today, Geographical Norway remains a flagship brand of the Artextyl group. The group manages several textile brands and has successfully expanded Geographical Norway's presence across Europe and international markets, positioning it as an accessible lifestyle brand for mountain and outdoor enthusiasts.